Branding & website for Heart, Home, & Community
Heart, Home, & Community is an organization connecting neighbors, businesses, and non-profits in Baldwinsville, New York. HHC’s founder, Shelley Hoffman, needed guidance with articulating what her group did and then translating that into an easy-to-use website.
The project began with understanding HHC’s core audience and their needs. From there, I crafted a brand identity, including HHC’s mission, vision, and values, and presented several visual approaches. The project culminated with this WordPress-based website built with easy updates in mind.
Click on the hotspots on the mood board below for insight into some of the major design decisions, and see the full site here.