Brand Identity Guidelines – Progressive Coders’ Network
Progressive Coders’ Network is an entirely volunteer-run organization. Soon after joining, I realized that the democratic nature of their group meant they lacked guiding principles for their designers, developers, and content creators. I pitched the idea to the leadership group, who were thrilled, then lead a discovery session to clarify their voice and vision. The document includes guidelines for:
- Color and gradients
- Voice and language
- Logo useage
- Buttons and inputs
Through several iterations, I developed these brand guidelines to streamline their design process and unify their brand identity. These guidelines are currently in use and live in a central repository with all core assets. While I haven’t had the chance to work within a design system, I’m eager to do so and learn more about best practices related to volunteer-led groups.