Called out most impactful part of the fact in bold red
Subtle branding so as not to distract from the main message
Linked out to source material
March For Our Lives
Project type
Graphic design

March For Our Lives – social graphics

March for our Lives reached out for social graphics days before their initial march on March 24th, 2018. I worked with their volunteer coordinator to determine their needs – big, simple graphics that visualized American gun violence statistics – and got to work.

I chose to use overlapping elements to mirror the chaos caused by gun violence as well as add visual interest. One limitation of this project was to use only typography; working within that constraint challenged me to play with font weight, size, and positioning to amplify and add visual interest to the gun facts.